{"id":20411,"date":"2022-10-24T12:37:08","date_gmt":"2022-10-24T12:37:08","guid":{"rendered":"https:\/\/www.aquatorionizer.com\/?page_id=20411"},"modified":"2022-11-28T13:58:59","modified_gmt":"2022-11-28T13:58:59","slug":"user-research","status":"publish","type":"page","link":"https:\/\/www.aquatorionizer.com\/de\/user-research\/","title":{"rendered":"Benutzerforschung"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-mkdf-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li style=\"text-align: left;\"><span style=\"font-family: 'arial black', 'avant garde';\"><a href=\"https:\/\/www.aquatorionizer.com\/de\/skaidres\/\"><strong>Startseite<\/strong><\/a><\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tBenutzer\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/user-research\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1b3v2qFA9GsaDC204z8k9U5lmLsGLHq4W\/preview\" data-type=\"1\" data-level=\"2\">Verbraucherforschung<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/examples\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1bhaG8Ovdndo2Cj_Uqr4g0FLsSv5K58XS\/preview\" data-type=\"1\" data-level=\"2\">Beispiele<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/template\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1sZthoX-TMK9LCcY0ms9j9M00GxDcQu9V\/preview\" data-type=\"1\" data-level=\"2\">Vorlage<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tSprachen\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/speeches\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1ojU1LKlKUpLek9n37uOXvti1v26NaEaw\/preview\" data-type=\"1\" data-level=\"2\">Beispiele<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/btc-guidelines\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1rFma-trNqQiEZWbsuAOhC3g7JgLbinc8\/preview\" data-type=\"1\" data-level=\"2\">BTC-Leitlinien<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/direct-sales-structure\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1mZgtx4FoYl-WOCKtewJzrdZrca5bo9Be\/preview\" data-type=\"1\" data-level=\"2\">Struktur der Direktvertriebssprache<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/story-book\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1jco731UXPCay5sOExdHrA3JHv12PTSUP\/preview\" data-type=\"1\" data-level=\"2\">Erfolgsgeschichten<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tFolien\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/btc-examples\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1bOrBoUW4udVGKciQqVbWhWynmEnd4UGo\/preview\" data-type=\"1\" data-level=\"2\">Beispiele f\u00fcr BTC<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/btc-deck\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1uTEd01tr3l_KmgQGzTMVr8NkLfRym70u\/preview\" data-type=\"1\" data-level=\"2\">BTC-Paket<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf lhZOrc\" aria-current=\"true\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/de\/direct-sales-deck\/\" data-navtype=\"1\" aria-selected=\"true\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1nnFrBxwdh2BpvPnkQnjoJMh3m7A829vY\/preview\" data-type=\"1\" data-level=\"2\">BTB-Paket<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-family: 'arial black', 'avant garde';\"><strong><a href=\"https:\/\/www.aquatorionizer.com\/de\/resources\/\">Quellen<\/a><\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 style=\"text-align: center;\"><span style=\"font-family: 'arial black', 'avant garde'; color: #3c5ecc;\"><strong>Verbraucherforschung<\/strong><\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1666703490899\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"color: #0000ff;\">.<\/span><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff; font-family: 'arial black', 'avant garde';\">Was ist Verbraucherforschung?<\/span><\/h2>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\" style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Nutzerforschung ist die methodische Untersuchung der Zielnutzer, einschlie\u00dflich ihrer Bed\u00fcrfnisse und der Probleme, die sie l\u00f6sen, um den Unternehmen die bestm\u00f6glichen Erkenntnisse f\u00fcr die Entwicklung der besten Produkte zu liefern. Nutzerforscher setzen eine Vielzahl von Methoden ein, um Probleme und M\u00f6glichkeiten der Produktgestaltung aufzudecken und relevante Informationen zu finden, die im Verkaufsprozess genutzt werden k\u00f6nnen.<\/span><\/p>\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\" style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">*Angepasster Text. Quelle: <span class=\"aw5Odc\"><a class=\"XqQF9c\" href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fwww.interaction-design.org%2Fliterature%2Ftopics%2Fuser-research&amp;sa=D&amp;sntz=1&amp;usg=AOvVaw2K-WjI2XTZR3KBeo5g8tl9\" target=\"_blank\" rel=\"noopener\">Stiftung f\u00fcr interaktives Design<\/a><\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1666703593947\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"color: #0000ff;\">.<\/span><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff; font-family: 'arial black', 'avant garde';\">User Personas sind das Ergebnis von Nutzerforschung<\/span><\/h2>\n<p><span style=\"color: #0000ff; font-family: 'arial black', 'avant garde';\">.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Um die Ergebnisse der Verbraucherforschung zu veranschaulichen, erstellen wir h\u00e4ufig so genannte Consumer Personas. Eine Consumer Persona ist eine Zusammenfassung der verschiedenen Merkmale unserer Kunden, von der Demografie bis hin zu Kaufgewohnheiten, Motivationen und Problemen. Indem Sie eine oder mehrere Consumer Personas Ihrer Zielgruppe identifizieren, k\u00f6nnen Sie Ihre Botschaften viel leichter auf sie zuschneiden. Dies kann auch f\u00fcr neue Mitglieder Ihres Teams sehr n\u00fctzlich sein - sie k\u00f6nnen viel dar\u00fcber lernen, mit wem sie kommunizieren, wenn sie nur ein paar Seiten des Dokuments lesen!<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 id=\"h.8yvec5pxml2c_l\" class=\"CDt4Ke zfr3Q OmQG5e\" dir=\"ltr\" style=\"text-align: center;\"><span class=\"CGqCRe\" style=\"color: #3c5ecc; font-family: 'arial black', 'avant garde'; font-size: 16pt;\">Mehr lesen<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;\">Wenn Sie mehr dar\u00fcber erfahren m\u00f6chten, wie User Personas erstellt werden, empfehlen wir Ihnen folgende Lekt\u00fcre <span class=\"aw5Odc\"><a class=\"XqQF9c\" href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fxd.adobe.com%2Fideas%2Fprocess%2Fuser-research%2Fputting-personas-to-work-in-ux-design%2F&amp;sa=D&amp;sntz=1&amp;usg=AOvVaw0tLLEoJ-zgAqMxL3Je-moA\" target=\"_blank\" rel=\"noopener\">diesen Adobe-Artikel (auf Englisch).<\/a><\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n<div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-blue\" href=\"https:\/\/www.aquatorionizer.com\/de\/examples\/\" title=\"\">N\u00e4chste: Beispiele f\u00fcr Pers\u00f6nlichkeiten<\/a><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Pagrindinis Vartotojai Vartotoj\u0173 tyrimai Pavyzd\u017eiai \u0160ablonas Kalbos Pavyzd\u017eiai BTC gair\u0117s Tiesiogini\u0173 pardavim\u0173 kalbos strukt\u016bra S\u0117km\u0117s istorijos Skaidr\u0117s BTC pavyzd\u017eiai BTC paketas BTB paketas \u0160altiniai Vartotoj\u0173 tyrimai . Kas yra vartotoj\u0173 tyrimai? ....","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-20411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User research &#183; Water ionizer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aquatorionizer.com\/de\/user-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User research &#183; 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