{"id":20411,"date":"2022-10-24T12:37:08","date_gmt":"2022-10-24T12:37:08","guid":{"rendered":"https:\/\/www.aquatorionizer.com\/?page_id=20411"},"modified":"2022-11-28T13:58:59","modified_gmt":"2022-11-28T13:58:59","slug":"user-research","status":"publish","type":"page","link":"https:\/\/www.aquatorionizer.com\/en\/user-research\/","title":{"rendered":"User research"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-mkdf-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li style=\"text-align: left;\"><span style=\"font-family: 'arial black', 'avant garde';\"><a href=\"https:\/\/www.aquatorionizer.com\/en\/skaidres\/\"><strong>Home<\/strong><\/a><\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tUsers\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/user-research\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1b3v2qFA9GsaDC204z8k9U5lmLsGLHq4W\/preview\" data-type=\"1\" data-level=\"2\">User research<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/examples\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1bhaG8Ovdndo2Cj_Uqr4g0FLsSv5K58XS\/preview\" data-type=\"1\" data-level=\"2\">Examples<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/template\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1sZthoX-TMK9LCcY0ms9j9M00GxDcQu9V\/preview\" data-type=\"1\" data-level=\"2\">The template<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tLanguages\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/speeches\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1ojU1LKlKUpLek9n37uOXvti1v26NaEaw\/preview\" data-type=\"1\" data-level=\"2\">Examples<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/btc-guidelines\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1rFma-trNqQiEZWbsuAOhC3g7JgLbinc8\/preview\" data-type=\"1\" data-level=\"2\">BTC Guidelines<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/direct-sales-structure\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1mZgtx4FoYl-WOCKtewJzrdZrca5bo9Be\/preview\" data-type=\"1\" data-level=\"2\">Structure of the direct selling language<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/story-book\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1jco731UXPCay5sOExdHrA3JHv12PTSUP\/preview\" data-type=\"1\" data-level=\"2\">Story book<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-accordion-holder clearfix mkdf-toggle mkdf-initial\">\n\t<h5 class=\"clearfix mkdf-title-holder\">\n<span class=\"mkdf-accordion-mark mkdf-left-mark\">\n\t\t<span class=\"mkdf-accordion-mark-icon\">\n\t\t\t<span class=\"icon_plus\"><\/span>\n\t\t\t<span class=\"icon_minus-06\"><\/span>\n\t\t<\/span>\n<\/span>\n<span class=\"mkdf-tab-title\">\n\t\t<span class=\"mkdf-tab-title-inner\">\n\t\t\t\t\t\tSlides\t\t<\/span>\n<\/span>\n<\/h5>\n<div class=\"mkdf-accordion-content\">\n\t<div class=\"mkdf-accordion-content-inner\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/btc-examples\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1bOrBoUW4udVGKciQqVbWhWynmEnd4UGo\/preview\" data-type=\"1\" data-level=\"2\">BTC slide deck examples<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/btc-deck\/\" data-navtype=\"1\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1uTEd01tr3l_KmgQGzTMVr8NkLfRym70u\/preview\" data-type=\"1\" data-level=\"2\">BTC package<\/a><\/span><\/div>\n<div><\/div>\n<\/div>\n<div class=\"PsKE7e IKA38e oNsfjf lhZOrc\" aria-current=\"true\">\n<div class=\"I35ICb\"><span style=\"font-family: 'arial black', 'avant garde';\"><a class=\"aJHbb hDrhEe HlqNPb\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.aquatorionizer.com\/en\/direct-sales-deck\/\" data-navtype=\"1\" aria-selected=\"true\" data-url=\"\/u\/0\/d\/1bn5uXedG-NlfSmozjzhkkzZ8z2faL9K9\/p\/1nnFrBxwdh2BpvPnkQnjoJMh3m7A829vY\/preview\" data-type=\"1\" data-level=\"2\">BTB package<\/a><\/span><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-family: 'arial black', 'avant garde';\"><strong><a href=\"https:\/\/www.aquatorionizer.com\/en\/resources\/\">Resources<\/a><\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 style=\"text-align: center;\"><span style=\"font-family: 'arial black', 'avant garde'; color: #3c5ecc;\"><strong>User research<\/strong><\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1666703490899\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"color: #0000ff;\">.<\/span><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff; font-family: 'arial black', 'avant garde';\">What is user research?<\/span><\/h2>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\" style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">User research is the methodic study of target users\u2014including their needs and pain points\u2014so that companies have the sharpest possible insights to work with to make the best products. User researchers use various methods to expose problems and product design opportunities, and find crucial information to use in their sales process.<\/span><\/p>\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\" style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">*Modified text from the Interactive Design Foundation <span class=\"aw5Odc\"><a class=\"XqQF9c\" href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fwww.interaction-design.org%2Fliterature%2Ftopics%2Fuser-research&amp;sa=D&amp;sntz=1&amp;usg=AOvVaw2K-WjI2XTZR3KBeo5g8tl9\" target=\"_blank\" rel=\"noopener\">Interactive Design Foundation<\/a><\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1666703593947\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"color: #0000ff;\">.<\/span><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff; font-family: 'arial black', 'avant garde';\">User personas are the result of user research<\/span><\/h2>\n<p><span style=\"color: #0000ff; font-family: 'arial black', 'avant garde';\">.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">To illustrate the results of user research, we often create something called user personas. A user persona is a summary of the different characteristics our clients possess: from demographics, to purchasing habits, to motivations and pain points. Identifying one or more or user personas from your target audience can really help you tailor your messaging to them. It can also be super helpful for new members joining your team \u2014 they can learn a lot about who they're talking to just by reading a couple of pages in a document!<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 id=\"h.8yvec5pxml2c_l\" class=\"CDt4Ke zfr3Q OmQG5e\" dir=\"ltr\" style=\"text-align: center;\"><span class=\"CGqCRe\" style=\"color: #3c5ecc; font-family: 'arial black', 'avant garde'; font-size: 16pt;\">Read more<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;\">To find out more about how user personas are created, we suggest reading this article by Adobe. <span class=\"aw5Odc\"><a class=\"XqQF9c\" href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fxd.adobe.com%2Fideas%2Fprocess%2Fuser-research%2Fputting-personas-to-work-in-ux-design%2F&amp;sa=D&amp;sntz=1&amp;usg=AOvVaw0tLLEoJ-zgAqMxL3Je-moA\" target=\"_blank\" rel=\"noopener\">this Adobe article (in English).<\/a><\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid mkdf-section mkdf-content-aligment-left\" style=\"\"><div class=\"clearfix mkdf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-original-height=\"32\" class=\"vc_empty_space\"  style=\"height: 32px\" >\n\t<span class=\"vc_empty_space_inner\"><\/span>\n<\/div>\n<div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-blue\" href=\"https:\/\/www.aquatorionizer.com\/en\/examples\/\" title=\"\">Read next: Persona examples<\/a><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Pagrindinis Vartotojai Vartotoj\u0173 tyrimai Pavyzd\u017eiai \u0160ablonas Kalbos Pavyzd\u017eiai BTC gair\u0117s Tiesiogini\u0173 pardavim\u0173 kalbos strukt\u016bra S\u0117km\u0117s istorijos Skaidr\u0117s BTC pavyzd\u017eiai BTC paketas BTB paketas \u0160altiniai Vartotoj\u0173 tyrimai . Kas yra vartotoj\u0173 tyrimai? ....","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-20411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User research &#183; Water ionizer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aquatorionizer.com\/en\/user-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User research &#183; 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