1: Connection

The speech needs stories that will help the presenter connect with people. There could be a story presented at the beginning that flows through the entire speech. Alternatively, each chapter could also include an example and/or personal story to illustrate its key point. This means that the chapter structure would follow this pattern: problem > solution > illustration. See story book. for inspiration.

Moreover, the call-to-action needs to be something bigger than just "buy our product". People want to be part of something larger than themselves, something that will have an impact on not only their family, but also their community and even the world.

2: Structure

The chapters in the middle section are interchangeable and should not all be presented to avoid information overload. The speech should have 3 chapters following each other in a logical flow. For instance, we could talk about alkaline water + its two additional properties, or present three types of water (alkaline, acidic and silver). See speech examples. for inspiration.

3: Flexibility

The tone of the speech and the stories to be told will depend on you, the presenter. You'll need to remain flexible and adapt the talk to each new audience; that will also include adjusting the slide template.