Direct sales structure
Direct sales speech structure
The direct sales partnerships speech will very much depend on the sales agent and the potential business deal in front of you. We've hence created a very bare-bones structure for reach speech that you'll develop yourself. We have however included some suggestions on how to hook your audience, so make sure to scroll down this page!
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The shape your speech should take
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How to hook your audience
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Idea 1: Quote a number
50%.
[Pause]
This is the level of margin you can achieve when selling our product. Interested? Let's talk more.
Idea 2: Use an auxiliary tool
[Place a water ioniser on the table]
Here is the product that can take your business to the next level.
How? Let's find out together.
Idea 3: Tell the story
Paul is an entrepreneur living in Berlin. He has been involved in e-commerce for many years and was doing well until Covid-19 caught up with him. His business was not able to compete with larger foreign websites like Amazon. He almost closed the doors of his company just before the situation changed in 2021.
What happened? Paul started selling an innovative product in high demand — a water ioniser. Why did people care about this product?
[Move into the problem section of the speech]
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